About Design Thinking: An Introduction

Design Thinking is a collaborative problem-solving process based on design used in artistic endeavors. Whether you are in marketing, product development, customer service or leadership you can benefit from Design Thinking. Some of the world’s best-known companies use design thinking, including Airbnb, Apple, ESPN, Fidelity, GE, Google, IBM, Infosys, Intuit, Lego, Marriott, Nike and Samsung. This course will introduce you to important elements of Design Thinking including empathy (to understand a design for your users), ideation (to develop solutions your users want and need) and prototyping and testing (to refine solutions to your users).